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Friday, April 27, 2012

Starbucks Will Stop Using Beetle Juice For Food Coloring | LimeLife

"We Fell Short Of Your Expectations"

Starbucks is done bugging you with its gross food coloring. The coffee giant has announced that it will no longer use coloring made from crushed beetles in its drinks, and will switch to a tomato extract instead.
Starbucks announced in a blog post that, beginning in June, it will cease to use coloring taken from crushed cochineal beetles in its products and will instead switch to lycopene, a tomato-based extract.
"After a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible," wrote Cliff Burrows, president of Starbucks U.S.
Cochineal dye, also known as Carmine, is a bright red color produced by some scale insect beetles. It's made by boiling dried insects in water and extracting the carminic acid.

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Starbucks Will Stop Using Beetle Juice For Food Coloring | LimeLife:

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